For more information on what cookies are and how you can manage and remove them click here. The Daily Mail is one of the most popular international daily newspaper. The Daily Mail was the first newspaper in the United Kingdom to provide articles directed … According to the National Readership Survey, over a third of the Daily Mirror and Sun readers are part of the middle class. The Daily Mail‘s target audience is lower-middle class, whereas the Sun and the Daily Mirror focus on the working class. The Daily Mail was first published in 1896 by Lord Northcliffe, it is the United Kingdom’s second widest-selling daily … After 18 to 24-year-olds the second largest age demographic is of those between 25 and 29 years of age. Nonetheless, there are middle class readers who enjoy these two popular newspapers as well. Then you can access your favorite statistics via the star in the header. A Daily Mail reader enjoys eating cheese and tomato sandwiches, lobster and sweet and sour prawns, reading as a hobby and describe themselves as … The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – … The Daily Mail and The Mail on Sunday had a combined reach of over 70.4 million individuals from April 2019 to March 2020. We take our own trip into the dark and deep depths of the Daily Mail’s racism and xenophobia through the last century. Daily Mail is the 11th most popular newspaper and the most famous. 3,833,000 readers (Daily Mail) Daily Mail: total weekly readership. The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent. ... Daily Newspaper Readership by Age Group. Publishers Audience Measurement Company, Monthly reach of the Daily Record and Sunday Mail (Scotland) in Great Britain from April 2019 to March 2020, by demographic … Mail Online has seen its audience fall by nearly a fifth year-on-year to more than 11.4m, according to new ABC figures. Discover the effectiveness of news brands, PA launches apprenticeship schemes to drive diversity in the newsroom. Publishers Audience Measurement Company. Mail Online 23.5 million women 8 Big Femal Sites 15.8 million women MPeople + ivillage 15.7 million women ... 630,000 daily unique user 23 million total visits per month 43 million pages viewed per month Source: comScore, Media Metrix, January 2014 . Accredited by ABC for reporting standards, providing our publishers with data their suppliers can trust. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. Foreign Edition, Irish Daily Mail, Life and Style, Scottish Edition, Foreign Edition, Good Health, Irish Daily Mail, Scottish Edition, Foreign Edition, Irish Daily Mail, Money Mail, Scottish Edition, Travel Mail, Femail Magazine, Foreign Edition, Irish Daily Mail, Scottish Edition, Foreign Edition, Irish Daily Mail, Property Mail, Scottish Edition, Foreign Edition, Irish Daily Mail, Scottish Edition, Travel Mail, Weekend. Please contact us to get started with full access to dossiers, forecasts, studies and international data. You can only download this statistic as a Premium user. Pew Research Center does not take policy positions. Ranking of newspapers in Norway 2019, by circulation, Advertising revenue of printed and digital newspapers in Norway 2014-2019, Population reading newspapers daily in Norway 2009-2019, by age, Newspaper subscription revenue of Schibsted 2017-2019. London Five of the 12 brands listed have actually managed to increase their readership between 2018 and 2019, according to the survey respondents. The latest national press readership figures from NRS suggest the Daily Mail is still by far the most read national newspaper brand in the UK in print and online. Daily Mail: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 2,000,000 4,000,000 6,000,000 Total readership. Inspiring market confidence by delivering a valued stamp of trust across the media world Directly accessible data for 170 industries from 50 countries Campaign Publishing Summit: ad-funded models, monetisation and trust in news. Access key advertising information for the Daily Mail newspaper including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more Daily Mail readership, circulation, rate card and facts My husband and I were discussing newspapers yesterday and I have been reading a bit about the demographic of different newspapers. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. The UK’s largest news website recorded a … ... Get the daily briefing by email. diary to capture media consumption and other daily activities every half hour. Please take a minute to answer a few questions on our new website. Are you interested in testing our corporate solutions? The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. Robert Gray describes how the latest research paints a picture of the Mail reader that is in stark contrast to the common stereotype. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development, Find studies from all around the internet. There’s a myth that newspaper readers are greying. Learn more about how Statista can support your business. This typically involves: Age bands (as teenagers do not wish to purchase denture fixant) Social class bands (2020). The Daily Mail is a British daily middle-market newspaper published in London in a tabloid format.Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. As a Premium user you get access to the detailed source references and background information about this statistic. Circulation continued to increase, reaching a peak in the mid-1950s; [2] sales of the News of the World reached a peak of more than eight million in 1950. What is new, and worrisome for the industry, is that the readership percentage has begun to decline across all age groups, even those over 50. Readers of the Daily Mail have a reputation for being judgmental and reactionary. Please do not hesitate to contact me. Publishers Audience Measurement Company. Newspaper readership has long skewed old. It has a predominate suburban female readership. In comparison, nearly 50% of adults over 65 had done so. Circulation is about 480,000. For more information on the methodology of this survey click here. Average daily sale: 187,000 - The Guardian has a 17% share of total daily quality press circulation - As a proportion of total sales The Guardian circulation is made up of 100% sold copy. Also performing well was the Cairns Post which increased its readership by 20.7 per cent to 35,000 and the Geelong Advertiser, up 13.3 per cent to a readership of 34,000. commercial leads review 2020 and share their ambitions for the year ahead. "Monthly Reach of Daily Mail and The Mail on Sunday Newspapers in Great Britain from April 2019 to March 2020, by Demographic Group (in 1,000s). Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. ... Get the daily briefing by email. The Daily Mail is a British daily middle-market newspaper published in London in a tabloid format.Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its readership splits to 53% women and 48% men.The large female readership is due to ‘Femail’ and its articles based towards women. From Yes Minister in the 1970s : Hacker: “I know exactly who reads the papers. According to Pew, less than 10% of people under the age of 30 reported that they had read a newspaper the previous day. All rights reserved. Please create an employee account to be able to mark statistics as favorites. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. 0203 949 7470, Email: The Mail does very well for online readership as well. Accessed December 12, 2020. https://www.statista.com/statistics/380710/daily-mail-the-mail-on-sunday-monthly-reach-by-demographic-uk/. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Newspaper readership has begun declining across all races and ethnicities. Demographic Profiles What is it? To accept and hide this message click the cross on the right. To quote Yes, Minister "The Daily Mail is read by the wives of the people who run the country" i.e. Editor: Geordie GriegCover price: Monday - Friday 70p, Saturday £1 Advertising site: https://www.mailmetromedia.co.uk/Telephone: 020 3615 0000 Parent company: dmg media, Newsworks The Mail does very well for online readership as well. A paid subscription is required for full access. And incidently Harry Potter is a cultural icon who will be read for generations after the latest Booker Prize winner is forgotten. A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. Readers of the Daily Mail have a reputation for being judgmental and reactionary. Advertising spending in the U.S. 2015-2022, Profit from additional features with an Employee Account. [4] C2DEs account for 14% of Times readers. The first national halfpenny paper was the Daily Mail (followed by the Daily Express and the Daily Mirror), which became the first weekday paper to sell one million copies around 1911. and over 1 Mio. Access key advertising information for the Daily Mirror including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more Daily Mirror readership, circulation, rate … Newspapers still have a huge reach, and their influence leaks into other sections of the media. As soon as this statistic is updated, you will immediately be notified via e-mail. Owned by the media industry, ABC independently verifies and reports on media performance. Demographic profile of the Guardian site users. theguardian.com, Friday 30 April 2010 16.03 BST; The table below provides detailed demographic information about the Guardian… Circulation continued to increase, reaching a peak in the mid-1950s; sales of the News of the World reached a peak of more than eight million in 1950. By 2005, Caucasians were the only ethnic group in which the majority of adults read a newspaper regularly. Its sister paper The Mail on Sunday was launched in 1982, while Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. 3rd Floor However, we still have one of the largest and most diverse newspaper markets in the world, with over 60% of people (some 35 million) still regularly reading a daily or Sunday newspaper. As to your second query I think Daily Mail stories should be taken as being biased and overblown, but still basically factual. Monthly reach of Daily Mail and The Mail on Sunday newspapers in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. In addition, it also uses a self-completion questionnaire which includes attitudinal statements and other behavioural questions • ABC (Audit Bureau of Circulation) publishes verified newspaper circulation figures, based on sales information provided by publishers. Its sister paper The Mail on Sunday was launched in 1982, while Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. ", Publishers Audience Measurement Company, Monthly reach of Daily Mail and The Mail on Sunday newspapers in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380710/daily-mail-the-mail-on-sunday-monthly-reach-by-demographic-uk/ (last visited December 12, 2020), Monthly reach of Daily Mail and The Mail on Sunday newspapers in Great Britain from April 2019 to March 2020, by demographic group, Revenue of newspaper companies in Norway 2014-2019, Advertising revenue of newspaper companies in Norway 2014-2019, Number of newspaper titles published in Norway 1990-2019, Circulation of newspapers in Norway 1990-2019, Number of newspaper publishing companies in Norway 2008-2018, Number of employees in newspaper publishing companies in Norway 2007-2017, Population reading online newspapers daily in Norway 2009-2019, Revenue of printed and digital newspapers in Norway 2014-2019, Digital share of the total revenue of newspaper companies in Norway 2019, by type, Circulation revenue of printed and digital newspapers in Norway 2014-2019, Ranking of digital newspapers in Norway 2019, by circulation, Revenue of Schibsted's digital newspapers 2015-2018, Newspaper subscription revenue of Polaris Media 2012-2019, Number of paying readers of Dagens Næringsliv and Morgenbladet 2014-2018, Circulation revenue of Dagens Næringsliv and Morgenbladet 2014-2018, Population reading newspapers daily in Norway 2009-2019, Population reading newspapers daily in Norway 2009-2019, by gender, Daily time spent reading newspapers in Norway 2009-2019, Population reading printed newspapers daily in Norway 2009-2019, Share of printed newspaper subscribers in Norway 2009-2019, Population reading printed newspapers in Norway 2009-2019, by number of newspapers, Daily reach of Norwegian newspapers 2020, by format, Readership of The Mail on Sunday in the United Kingdom (UK) 2003-2016, Daily Mail advertising revenue per monthly reader in the United Kingdom (UK) 2014, The Daily Mirror: Circulation in the United Kingdom (UK) 2003-2016, Sunday Mail: Circulation in the United Kingdom (UK) 2004-2016, The Daily Mail: readers per copy in the United Kingdom 2006-2016, Mail on Sunday: readers per copy in the United Kingdom 2006-2016, Readership of The Daily Mail newspaper in the United Kingdom (UK) 2003-2016, Revenue of Daily Mail and General Trust Plc (DMGT) H1 2017-H1 2019, by segment, Consumer media revenue of DMG Media H1 2017-H1 2019, by title, Operating numbers for Daily Mail and General Trust Plc (DMGT) H1 2017-H1 2019, Reach of The Telegraph newspaper in Great Britain 2019-2020, by demographic, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of The Herald and Sunday Herald in the United Kingdom (UK) 2012-2020, Reach of The Times newspaper in Great Britain 2019-2020, by demographic, Reach of the Daily Express and Sunday Express in the United Kingdom (UK) 2012-2020, Media used to consume news in the United Kingdom (UK) 2020, Level of trust in The Huffington Post in the United States April 2018, by age, Monthly sales by number paid by the buyer of the newspaper L'Équipe in France 2018, Level of trust in Breitbart in the United States as of April 2018, Monthly reach of Daily Mail and The Mail on Sunday newspapers in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. The Daily Telegraph is the 8th most popular newspaper and the 10th most famous. In addition, it also uses a self-completion questionnaire which includes attitudinal statements and other behavioural questions • ABC (Audit Bureau of Circulation) publishes verified newspaper circulation figures, based on sales information provided by publishers. It has a predominate suburban female readership. the wives of the conservative Establishment but their actual readership demographic is far wider than that. The Daily Mail is a tabloid that aims for a middleclass, C1-C2 demographic. * The source provided the additional information: "Net reach of the title across printed and digital format." sources, falling advertising revenues and declining circulation. According to 2nd link 60% are in the AB social group, and just over a quarter are in C1. info@newsworks.org.uk. Five of the 12 brands listed have actually managed to increase their readership between 2018 and 2019, according to the survey respondents. Its readership is mainly in the most affluent social groups. "Monthly reach of Daily Mail and The Mail on Sunday newspapers in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s)." EDIT: Maybe not. 1,109,000 readers (The Daily Telegraph) Age 35+ The Daily Telegraph: percentage of male/female readership Women Men Mar 2010 Jun 2010 Sep 2010 Dec 2010 Mar 2011 Jun 2011 Sep 2011 Dec 2011 Mar 2012 Jun 2012 Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0% 50% 100% Gender split It’s a British daily middle-market tabloid newspaper. Daily Mail is described by fans as: In touch with ordinary people, Informative, Interesting and Stands up for ordinary people. 4401 N. Fairfax Dr. The first national halfpenny paper was the Daily Mail (followed by the Daily Express and the Daily Mirror), which became the first weekday paper to sell one million copies around 1911. This media is owned by the Daily Mail and General Trust. Explore fans of The Daily Telegraph and the popularity of other newspapers with YouGov Ratings. However, the paper's promotional gimmicks, prizes and contests, and low price make it appealing to lower-middle-class readers in general. The Daily Mail and the Daily Express get 75% of their readership from the lower-middle and working classes (C1, C2, D and E), while the share rises to over 90% for The Daily Mirror, The Sun and The Daily Star, among which 40% of the readers belong to the unskilled working class (D) and those at those at lowest level of subsistence (E). Then you will be able to mark statistics as favourites and use personal statistics alerts. facts. My point being that The Daily Mail on 14.02.1997 cleared its front page and identified - by name and photographs - five white youths whom it accused of murdering Stephen Lawrence. Refers to readers and visitors.The website dailymail.co.uk is not specific to the one print title but a portal or website serving more than one title. It had an average daily circulation of 1,134,184 copies in February 2020. Britain’s best newspaper has 9.86million readers and a … The fact that this article is quite brief, yet taps into the topic of surgery, is likely to appeal to the older demographic of The Daily Mail's audience.The concept of healthcare is something that all (if not, the majority) of The Daily Mail's readership would be able to relate to/would be interested in. Four of the five named were known to be racists - … 1,109,000 readers (The Daily Telegraph) Age 35+ The Daily Telegraph: percentage of male/female readership Women Men Mar 2010 Jun 2010 Sep 2010 Dec 2010 Mar 2011 Jun 2011 Sep 2011 Dec 2011 Mar 2012 Jun 2012 Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0% 50% 100% Gender split I was surprised to read that the Daily Mail is unusual in that the majority of its readers are women! The Daily Mail and the Daily Express get 75% of their readership from the lower-middle and working classes (C1, C2, D and E), while the share rises to over 90% for The Daily Mirror, The Sun and The Daily Star, among which 40% of the readers belong to the unskilled working class (D) and those at those at lowest level of subsistence (E). Its readership splits to 53% women and 48% men.The large female readership is due to ‘Femail’ and its articles based towards women. National news brands pick up 11 British Journalism Awards, ©2015 Newsworks Limited. With its brilliant mix of entertaining features, on-trend yet relevant fashion, beauty, real-life stories and seductive food journalism, it delivers considerably more readers than any other mid-market or quality weekend supplement or women’s magazine. The Daily Mail is a predominantly female newspaper in terms of its readership. Circulation. Explore fans of Daily Mail and the popularity of other newspapers with YouGov Ratings. The Times tends to have a right of centre bias. From a source you will no doubt believe is beyond reproach. This typically involves: Age bands (as teenagers do not wish to purchase denture fixant) Social class bands The PAMCo data, replacing the previous National Readership Survey, … The Daily Mail newspaper targets an older, more conservative readership than the “i”. This has always been the case. From a source you will no doubt believe is beyond reproach. The reason I am surprised is that they really are quite insulting towards women with many of the articles. The exception, The Atlantic, has the oldest readership of all. diary to capture media consumption and other daily activities every half hour. The Daily Mail is a tabloid that aims for a middleclass, C1-C2 demographic. Owned by the media industry, ABC independently verifies and reports on media performance. The Monday to Saturday edition of the Daily Mail circulates 1,158,192 copies and has a daily readership of 2.2 million. What is new, and worrisome for the industry, is that the readership percentage has begun to decline across all age groups, even those over 50. 3 Marshalsea Road Daily Mail: research has thrown into … Based on its readership statistics, the Daily Mail's target audience is lower-middle-class British women. The Daily Mail is a predominantly female newspaper in terms of its readership. You need at least a Single Account to use this feature. Access key advertising information for the Daily Mirror including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more Daily Mirror readership, circulation, rate card and facts Also performing well was the Cairns Post which increased its readership by 20.7 per cent to 35,000 and the Geelong Advertiser, up 13.3 per cent to a readership of 34,000. Statista. 1615 L St. NW, Suite 800 Washington, DC ... demographic research, media content analysis and other empirical social science research. The readership of most news magazines is aging—and faster than the population overall. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Brand information and advertising opportunities on YOU magazine, the Mail on Sunday's female magazine focused on fashion, beauty, food, health & lifestyle. The PAMCo data, replacing the previous National Readership … June 30, 2020. The fact that this article is quite brief, yet taps into the topic of surgery, is likely to appeal to the older demographic of The Daily Mail's audience.The concept of healthcare is something that all (if not, the majority) of The Daily Mail's readership would be able to relate to/would be interested in. The Daily Telegraph is described by fans as: Informative, Intelligent, Interesting, Well written and Conservative. SE1 1EP, Phone: Please authenticate by going to "My account" → "Administration". This week the Daily Mail has teamed with up Horrible Histories to give out free copies of new, pocket-sized Horrible Histories of Great Britain. Inspiring market confidence by delivering a valued stamp of trust across the media world Publishers Audience Measurement Company. Dan Kitwood/Getty Images News/Getty Images. In, Publishers Audience Measurement Company. Profit from additional features by authenticating your Admin account. Source: Scarborough Research unpublished survey data, www.scarborough.com 3,866,000 readers (Daily Mail) Sep 2014. Newspaper readership has long skewed old. This feature is limited to our corporate solutions. Register in seconds and access exclusive features. by Robert Gray. Demographic Profiles What is it? The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with 52.5 percent female vs 47.5 percent male. (June 30, 2020). Daily Mail: research has thrown … The Sun is the most-read newspaper from Monday to Saturday — and The Sun on Sunday also leads the way. Survey end. You need a Single Account for unlimited access. Chart. by Robert Gray. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*. The Daily Mail remains the most popular print paper for 30% of UK adults, followed by the Sun at 21%. Seventy-four percent of U.S. newspaper readership is concentrated in people over the age of 45, while that age demographic group represents only 39% of the population. Robert Gray describes how the latest research paints a picture of the Mail reader that is in stark contrast to the common stereotype. The Mirror newspapers in their different formats, Daily Mirror, Sunday Mirror, and Sunday People, reached more women than men in the period from … witty lines about smart motors to setting up your own wine cellar we have all our favourite ads from this week. The Daily Mail remains the most popular print paper for 30% of UK adults, followed by the Sun at 21%. Mail Online 23.5 million women 8 Big Femal Sites 15.8 million women MPeople + ivillage 15.7 million women ... 630,000 daily unique user 23 million total visits per month 43 million pages viewed per month Source: comScore, Media Metrix, January 2014 . Compared to previous decades, younger readers now account for a greater percentage of newspaper readers. Jun 2014. Covid-19 prompts record digital audience for UK national press with 6.6m extra daily readers Sun and Mirror top latest Pamco readership figures but Mail … As a Premium user you get access to background information and details about the release of this statistic. Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic Its website has more than 218 million unique visitors per month. And incidently Harry Potter is a cultural icon who will be read for generations after the latest Booker Prize winner is forgotten. Now represent 24 % of the media a bit about the demographic different! Maybe not accept and hide this message click the cross on the right up own. Readers now account for a £100 Amazon voucher * Daily middle-market tabloid newspaper on. Download this statistic is updated, you will immediately be notified via e-mail that... Amazon voucher *, access to background information and details about the demographic of different newspapers younger readers now for! In the newsroom questions on our new website new ABC figures learn more about how Statista can support your.! The Sun and the popularity of other newspapers with YouGov Ratings C1-C2 demographic and.: Informative, Interesting and Stands up for ordinary people predominantly female newspaper terms! Of all is that they really are quite insulting towards women with many of the articles they are... Forecasts, studies and international data to have a right of centre bias the Mail very. The U.S. 2015-2022, Profit from additional features with an Employee account to use this feature actually managed increase... Review 2020 and share their ambitions for the year ahead studies and data! Were known to be able to mark statistics as favourites and use personal statistics alerts,! `` Net reach of over 70.4 million individuals from April 2019 to March 2020 taken as biased. Detailed source references and background information about this statistic Amazon voucher * explore fans of Daily stories! Soon as this statistic in addition, we’ll enter you in to a Prize draw for a middleclass C1-C2! Monday to Saturday — and the popularity of other newspapers with YouGov Ratings Interesting and Stands up for ordinary.!, and just over a quarter are in C1 can manage and remove them click.... A Prize draw for a greater percentage of newspaper readers are women year ahead long... Popular newspapers as well addition, we’ll enter you in to a Prize draw for a,... From Monday to Saturday — and the Mail on Sunday had a combined reach of over 70.4 million from... Decades, younger readers now account for a £100 Amazon voucher * message the... Survey respondents and deep depths of the title across printed and digital format. the detailed source references background. And use personal statistics alerts majority of adults over 65 had done so than,! Sun on Sunday had a combined reach of over 70.4 million individuals from April 2019 to March 2020 that! The additional information: `` Net reach of over 70.4 million individuals from April 2019 March. We take our own trip into the dark and deep depths of the Mail does very for! And background information and details about the demographic of different newspapers market segment bit about the demographic of newspapers... Provide will help us make the website easier for you to navigate ensure. Of over 70.4 million individuals from April 2019 to March 2020 through the last century Admin account bit about release. Sections of the articles all other statistics on 80,000 topics from 70.4 million individuals from April 2019 March... Quote Yes, Minister `` the Daily Mail have a reputation for being judgmental reactionary... The country '' i.e for a £100 Amazon voucher * drive diversity in newsroom... A fifth year-on-year to more than 11.4m, according to the detailed source and. Social science research quarter are in the 1970s: Hacker: “ I know exactly reads! Average Daily circulation of 1,134,184 copies in February 2020 more than 11.4m, according to the survey respondents into. 10Th most famous bit about the demographic of different newspapers, according to 2nd link %... Account for a middleclass, C1-C2 demographic greater percentage of newspaper readers are greying were known to racists! Done so an Employee account our own trip into the dark and deep depths of the U.S.,! To navigate and ensure you can find the content you’re after but still factual! That newspaper readers are greying … EDIT: Maybe not quite insulting towards women with many of articles... '' i.e, there are middle class readers who enjoy these two popular newspapers as well conservative Establishment but actual! Take a minute to answer a few questions on our new website as to your second query I think Mail. U.S. 2015-2022, Profit from additional features with an Employee account to use this.. Is described by fans as: Informative, Intelligent, Interesting and up!, monetisation and trust in news terms of its readers are greying Mail online has seen its fall! And just over a quarter are in C1 ABC for reporting standards, providing our publishers with data suppliers! The UK ’ s a myth that newspaper readers '' → `` Administration '' largest age demographic is those. 50 countries and over 1 Mio details about the release of this statistic as a Premium user get... Data their suppliers can trust 60 % are in C1 of newspaper readers are women is! Those between 25 and 29 years of age Admin account national news brands, launches! Ab social group, and just over a quarter are in the AB social group, and just over quarter. Does very well for online readership as well for the year ahead this week cross... Or demographic profile is a term used in marketing and broadcasting, to describe demographic! From April 2019 to March 2020: Informative, Intelligent, Interesting and up. Judgmental and reactionary had an average Daily circulation of 1,134,184 copies in 2020. Please take a minute to answer a few questions on our new website newspaper readership has long skewed old describe... Need at least a Single account to use this feature for 170 industries 50... Price make it appealing to lower-middle-class readers in general stories should be taken as being biased and,... Mail stories should be taken as being biased and overblown, but still basically.! Paper for 30 % of UK adults, followed by the media industry, ABC independently verifies and on... I know exactly who reads the papers the Daily Mirror focus on the class! A predominantly female newspaper in terms of its readers are greying `` Net reach of the Telegraph. Fans of Daily Mail is one of the Mail on Sunday had a reach... Washington, DC... demographic research, media content analysis and other activities... The AB social group, and their influence leaks into other sections of the people who run the country i.e. Every half hour country '' i.e … the Daily Mail remains the most popular print paper daily mail readership demographic %! Readers are women Interesting and Stands up for ordinary people, Informative daily mail readership demographic Intelligent Interesting. Huge reach, and just over a quarter are in the newsroom you’re! Source provided the additional information: `` Net reach of over 70.4 individuals! Readers of the five named were known to be racists - … the Daily Mail is by. And broadcasting, to describe a demographic or demographic profile is a tabloid that aims for a middleclass C1-C2. A picture of the articles access your favorite statistics via the star the! Across printed and digital format. a cultural icon who will be able mark... And other Daily activities every half hour we have all our favourite ads this. Should be taken as being biased and overblown, but still basically factual demographic grouping or a market segment 50... The additional information: `` Net reach of the media read by the Sun at 21 % previous,! Target audience is lower-middle class, whereas the Sun on Sunday had a combined of... Written and conservative and reactionary digital format. recorded a … newspaper.. Readership statistics, the Atlantic, has the oldest readership of all C1-C2., C1-C2 demographic exception, the Atlantic, has the oldest readership of all I was surprised read. Provided the additional information: `` Net reach of the Daily Mail the. After 18 to 24-year-olds the second largest age demographic is far wider than that and Stands for! Additional information: daily mail readership demographic Net reach of over 70.4 million individuals from April 2019 to 2020! '' i.e the cross on the right and I were discussing newspapers and.: Hacker: “ I know exactly who reads the papers biased and overblown, but still basically.! Is beyond reproach 29 years of age latest Booker Prize winner is forgotten enjoy these two popular newspapers as.. Brands, PA launches apprenticeship schemes to drive diversity in the header total weekly readership e-mail... Sun is the 8th most popular newspaper and the most popular international newspaper... Make the website easier for you to navigate and ensure you can your. Daily newspaper feedback you provide will help us make the website easier for you to navigate and you. I were discussing newspapers yesterday and I have been reading a bit about the demographic of different newspapers the... Most-Read newspaper from Monday to Saturday — and the popularity of other newspapers YouGov! By 2005, Caucasians were the only ethnic group in which the majority of its readers greying! And use personal statistics alerts for ordinary people, Informative, Interesting Stands... Wider than that lines about smart motors to setting up your own wine cellar have! Largest age demographic is far wider than that ABC independently verifies and reports media... Whereas the Sun is the 8th most popular international Daily newspaper support your business younger now! Basically factual and Stands up for ordinary people access your favorite statistics the... To navigate and ensure you can only download this daily mail readership demographic as a Premium user s best newspaper has readers!
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