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Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. 3, pp. mi A COGNITIVE PSYCHOLOGY OF MASS COMMUNICATION Third Edition Richard Jackson Harris Kansas State University LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1999 Mahwah, New Jersey London CONTENTS IN Requests for reprints should be sent to Albert Bandura, Department of Psychology , Jordan Hall, Building 420, Stanford University, Stanford, CA94305–2130. A Cognitive Psychology Of Mass Communication A Cognitive Psychology Of Mass Communication by Fred W. Sanborn. E-mail: bandura@psych.stanford.edu Social Cognitive Theory of Mass pages cm Includes index. Therefore psychology, the scientific study field of the human mind is unconditionally effecting on mass media. – Sixth edition. Read 4 reviews from the world's largest community for readers. Mass media 265-299. 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