With each passing year, the numbers continue to grow in favor of these entrepreneurs. However, Filipinos’ shopping habits appear to differ meaningfully depending on which device they’re using. Univariate analysis only looks at one variable at a time and does not consider other external factors. 90% of Canadian online shoppers own a smartphone and almost 60% have used it to buy something online, according to eTail Canada’s 2019 Director’s Report. https://vertoanalytics.com/wp-content/uploads/2019/03/verto_logo_rgb.png, https://vertoanalytics.com/wp-content/uploads/2018/02/verto-analytics-chart-week-ecommerce-demographics-feature-img.png, 2018 State of Cross-Device Digital Shopping, Walmart and Sam’s Club announced plans to take on Amazon/Whole Foods’. However, when we look back in 2015, we can see that changes to the likelihood of being a frequent online shopper have occurred. Online Shopping continues to grow, and it seems like it won’t be slowing down anytime soon. We will now take a look at their age, gender and in-market segments. The Future of Online Shopping Statistics (Gen Z) General Online Shopping Statistics. Share 276 Tweet 162 Share 47. As we can see from the chart above, online shoppers are far more likely to be between 25 and 44, and much less likely to be older than 55. As in, "What's a land line?" By clicking below to submit, you acknowledge that your information will be transferred to Mailchimp for processing. You may also be interested in our Who Shops Where reports on Apparel and Beauty and Grooming. See Costco shopper demographics such as age, income, education and ethnicity. In the U.K., 30% of retailers are investing in technology so that customers can use the web to return what they bought in-store. • NZ Online Shopper Survey 2018 commissioned by NZ Post, interviewing over 2,000 New Zealand online shoppers from 22nd November to 4th December 2018. The Full Download 2019: • 2017-2018 transactional card data from Datamine. But what else can we learn about consumers who shop online, and how can we segment them into different audiences based on their behaviors and demographics? We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. $4 trillion doesn’t sound much, but when you see what the data about global eCommerce and online shopping looks like, it all becomes more serious. Ecommerce and the demographics of online shoppers. Learn more about subscriptions here. It is designed to highlight, give tips and guidance to start those cogs turning. Registered in England: 06459835. 47-49 ColegateNorwichNR3 1DD +44(0)1603 878240, 69 Wilson StreetLondonEC2A 2BB +44(0)1603 878240, Clock BarnLittle Baldon, OxfordOX44 9PU +44(0)1603 878240. This means that online shopping will keep growing. Earlier this month, we published our latest report, The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping, which showcases Verto Analytics’ latest research on online shopping and consumer behaviors. 29. Online shopping Due to the pandemic online, food and beverage e-commerce revenue in the U.S. saw a huge increase compared to 2019, with an estimated 15 billion U.S. dollars for 2020. If they can’t get that on your site then they will simply go to your competitors’ sites to get what they need. Eight out of ten Australians shop online. Same team. According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Jump right in for more details. At lunchtime? 45 Ecommerce Statistics You Need to Know in 2019 Brad Smith Last updated: June 4, 2020 ... Ecommerce statistics: Returns. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population. Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes; UNLESS:- If you selected the email newsletter option, you will receive periodic newsletters containing industry and company news, views and analysis. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next-day HOUR delivery (thanks Amazon). 10% of US adults don’t use the internet. As the data shows, this is a big change from 2015: Compared to the total population, frequent online shoppers are much more likely to visit on Mondays, Tuesdays and Wednesdays. In 2000, 48% of American adults didn’t use the internet at all. Percentage online shopping user South Korea 2017, by type Middle East & Africa: number of digital buyers 2014-2019 Digital buyer penetration in Europe 2017-2024 Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. In fact, if we look at the change in population density for each of the age bands, we can see how much the frequent shoppers are changing: The probability of a frequent shopper being between the age of 25 to 44 is still true, however, the chart shows how much the over-55s group has grown. The report was based on demographic, lifestyle, and purchase data from Epsilon's Agility Audience platform as well as data from a survey of more than 3,000 consumers. Express delivery will become the norm. If you asked the new generation of shoppers - Gen X & Y how many have a land line, I bet you'll be greeted with a completely blank look. That’s up from 47.0% in a survey CouponFollow conducted in 2017. [17] We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. These e-commerce properties include retail outlets such as Amazon, Target, and Macy’s; coupon and flash sale sites like Groupon and Ebates; and marketplaces such as Craigslist, eBay, and Etsy. 1. Looking at the proportion of the total population that are frequent shoppers and seeing how this has changed over time is very surprising: Back in 2015, frequent shoppers only made up 20% of the total population, whereas in January 2019 they make up almost 70%. For example, if we found that male users were more responsive to a marketing campaign and rainy days have more campaign responses, we cannot say that male users on a rainy day will be more responsive; we can only say that males or rainy days are more responsive. This has only been the case in 2018, prior to which, frequent online shoppers were much more likely to be on mobile. The demographics of frequent online shoppers are consistently changing. The data and information presented in this infographic are based on Packaged Facts' multi-report series on Walmart Inc., including: U.S. Voice Search, Text, and Mobile Online Shopping Statistics. We’re confident however that there is minimal bias in the aggregate data towards a specific age group, gender or location. For the purposes of this chart, we define “online shopping” as any engagement with a property or platform included in our e-commerce category, such as a website or app. And 14% use its financial services and products, helping to feed in-store traffic and other sales. When are frequent online shoppers more likely to visit your site? Research and Markets Dec 30, 2019, 16:30 ET. Online shoppers make purchases via mobile more often than on PC. (This may be influenced by the bias of the websites we used in this analysis which have all increased their media spend and tend to bid on more commercially relevant keywords – the keywords that shoppers would typically search for. In 2016 it switched to Samsung Internet. 16. Philippines’ eCommerce Shoppers at a Glance. With shoes now a big fashion statement, it’s not surprising that footwear is predicted to bring in the third-largest amount of revenue, with £338 billion to be spent worldwide. 56% of online shoppers abandon their online basket because they were presented with unexpected costs at the checkout . Analysing social media traffic and demographics, Answering difficult questions: a day in the life of a data analyst. Chart of the Week: E-Commerce Demographics – Who Shops Online? Online shopping is poised to keep on growing. With some of the biggest digital and traditional retailers vying for consumer dollars and attention, what is the demographic makeup of U.S. shoppers (among adults, ages 18 and above)? (Statista) 4. Millennials now make 40.0% of all purchases in stores, down from 53.0% in 2017. Learn more about Mailchimp’s privacy practices here. This does not mean that you can scale back UX development, in fact, the opposite is true. Australian Online Shopping Report for 2019. Plus purchase behaviors such as basket size, shopping trip time, and retailer affinity However, online food shopping gaining momentum in the Philippines, and Statista reports that the country’s online grocery market is amongst the fastest-growing in the world. They are much more unlikely to visit at the weekend. While men and women shop with about equal frequencies, on average, men spend more per transaction ($220 for men vs. $151 for women). Since the start of 2015, the over-55s have grown by almost 500%. Since more people have started to shop online, the overall behaviour of frequent online shoppers has changed significantly within four years. [17] 23% of online shoppers purchased products on a social media network. As such we know that understanding and taking advantage of the changing demographics for your digital marketing campaigns could prove very beneficial from targeting in advertising campaigns to UX and web development. Figures reported by IGD Asia paint an even more optimistic picture. Get our best articles delivered straight to your inbox. Shopping Cart Ecommerce Statistics. The percentage of people who are proactive protectors of their private information and purchase things based on the transparency of privacy policies: 17%. As we can see, shoppers are much more likely to be interested in clothing, consumer electronics, beauty products, computers, baby and children’s products. Download the full report here, or listen to our on-demand webinar, where our data analysts discuss the report findings. Readers may also be interested in our Online Grocery Survey 2019 report. 1 in 5 people are passive users, who prefer to shop for things in person and only use the internet sparingly for purchases. This is a significant change from 2015 when more shoppers were shopping in the morning and over lunchtime. In order to understand how to best reach your consumer, you have to know who you are trying to reach. May 28, 2019 premium. As we already discovered, online shopping is a near-ubiquitous activity; more than 96% of all American adults (ages 18 and above) used an e-commerce platform on a monthly basis. More consumers already purchase groceries and pet products in-store or online from Walmart more than anywhere else. Although the index has dropped for females, the female audience has grown at a far greater rate than males. This can be attributed to the fact that many of men’s purchases are in high-value categories like luxury goods or electronic items while those for women are in lower-value c… Annual Growth in Online Grocery Spend by Country January 2019 DataReportal. . 7. Understanding what device or browser will help ensure the site works in all scenarios. The e-commerce landscape continues to heat up: just this week, Walmart and Sam’s Club announced plans to take on Amazon/Whole Foods’ same-day grocery delivery service by launching its own delivery program in partnership with Instacart. However, this was not always the case. 1. Home / Economy / E-commerce. If the value is less than zero, the reverse is true: that specific trait is under-represented on that particular search engine vs the average online audience. In 2015, the youngest age group (16-24) overtook the EU average level, surpassing the level of the 25-54 year age group in 2019. In contrast, the oldest age group of adults (those aged 65 years and over) has shown the largest growth over the last decade, from 16% in 2008 to 54%. Black Friday shopping at brick and mortar stores dropped by 6% in 2019, and over $9.4 billion in online sales happened on Cyber Monday. Interestingly, frequent online shoppers are much more likely to visit sites via desktop devices compared to the overall base. Online Shopping in Current Numbers. “Becoming one of the fastest growing countries in the world comes at the cost of expecting nothing but the best. The worldwide revenue of different retail items shows that women’s clothing is the biggest earner for the retail industry. This report is for Premium subscribers only. This shows that your website’s visitors are now much more likely to be frequent shoppers. See Walmart shopper demographics such as age, income, education and ethnicity. In-shopper visits on Black Friday 2019 fell down by 6.2%. The Philippine retail industry continues to expand with each passing year, growing by 5.9 per cent in 2018 1, buoyed by rising spending power.Focus Economics 2 also mentioned that the Philippines’ economy gained ground in Q4 2019 after revving up in Q3, driven by robust government expenditure. Do you have your own experiences to share? … In 2019, it’s predicted that £520 billion will be spent on women’s clothing, while men’s clothing will earn the industry £364 billion. We would like to use cookies to collect information about how you use ons.gov.uk.. We use this information to make the website work as well as possible and improve our services. Internet Sales as a Percentage of Total Retail Sales. 47. Tempcover win two gold awards at the DXA20 ceremony! 45 Ecommerce Statistics You Need to Know in 2019 Brad Smith Last updated: June 4, 2020 ... Nearly 70% of US online shoppers said that their most recent return experience was “easy” or “very easy,” and 96% would buy from that retailer again based on that experience. Tweet. RoxAnna Sway, director of Retail Intel, highlights nine macro-demographic trends shaping the future of the American consumer market, including … This analysis has shown that frequent online shoppers used to be young females looking to purchase beauty products at the weekend. With over $1.935 trillion in ecommerce sales, China was the biggest ecommerce market in the world in 2019. Targeting these ads at times you know your users are shopping will help improve click-through and conversion rates. Across all demographics, online shoppers fit into 5 distinctive personalities with their ecommerce present. Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). Your email address will not be published. … Free shipping is the most important factor for consumers when choosing a retailer. According to the same study, Millennials and Gen Xers spend 6 hours per week shopping online, Baby Boomers spend 4 per week shopping online, while Seniors spend 2.5 hours per week shopping online. View fullsize . (Narvar) 63% of US online shoppers said that they would not make a purchase if they couldn’t find the return policy. According to Statista figures , there were 227.5 million online shoppers in the US for 2020—approximately 88% of the adult population . Online shoppers are also more likely to live in a household with children. New possibilities. *ASEAN UP Report, Top 10 eCommerce sites in Malaysia 2019, May 2019 Domestic eCommerce (B2C) The Malaysian … Plus purchase behaviors such as basket size, shopping trip time, and retailer affinity The fastest growth in retail ecommerce between 2018 and 2022 is expected in India and Indonesia. Last modified on Wed 10 Jul 2019 11.57 EDT . Readers may also be interested in our Online Grocery Survey 2019 report. 84% of people will abandon a purchase if they’re dealing with an unsecured website. In 2015, shoppers were more likely to use Apple Safari than other browsers. 23/04/2019. Trends in online shopping vary greatly whether you are looking at gender and generation parameters. The characteristics of frequent shoppers may surprise you especially when you know how much they have changed over a short period of time. Report: The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping, Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement, Verto App Report: User adoption, loyalty, and engagement. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. “In 2019 growth slowed for the fourth consecutive year in the online grocery market, as the sector continues to struggle to reach new customers with much of the growth in the market coming from existing users. 5 trends of the Malaysian e-commerce market in 2019. It’s also worth mentioning that Google shopping ads have also grown over the last year which may be influencing bias). Using simple analytics and data, you can use these demographic profiles to cater to certain shoppers with specialized offers or content. 56% of shoppers said that being presented with unexpected costs is the reason they leave without completing their purchase. This website is no longer receiving updates – for all of the latest news and insights please visit gravityglobal.com. May 28, 2019 premium. Whether you own an online store or are looking to launch a scalable small business, understanding how internet users shop is key to your business model strategy. One in 10 US shoppers has subscribed online to a meal kit delivery service at some point in the last 12 months (vs. 5% in 2018), with men adopting them at a higher rate than women (12% vs. 8%). Tags: The Consumer, Food, Drug, Mass … The shopper data presented draws on two main sources: Simmons Research Fall 2018 booklet-based consumer surveys (with a sample size of nearly 23,000) and an online … Today's tech-savvy shoppers are transforming the retail landscape by demanding what many companies struggle to deliver-innovation and excellence across all channels. Connie is the global content marketing director at Verto Analytics. As a marketing professional, it’s important to understand your actual audience and not get bogged down in stereotypes. Or only monthly? 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