In the last decade, we’ve had two wars (Iraq and Afghanistan), two automobile bankruptcies (General Motors and Chrysler) and two radically new social-media sites (Facebook and Twitter). Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. Ford's nameplate reductions would serve as product line contractions. The manner by which the organization extends its stock decides line expansion versus brand expansion. BMB has an article with 9 interesting examples of Product Line Extensions. For most of the marketing students, these terms are confusing. You could go so far as to say that product line extensions are now trending as a market movement. For example, Diet Coke™ is a line extension of the parent brand Coke™. After years of luxury fashion collaborations, her Fenty brand recently expanded into the ready-to-wear market with the Savage X Fenty lingerie line, showing how successful a down-market stretch can be. Lays - Potato Chips - from Salted to oregano with sea salt 4. That proves a high-tech company can launch a line-extension and become the world leader.” Not exactly. Diet Coke is a product extension of Coke, introduced to meet the need for a low-calorie cola drink. By partnering with an on-demand manufacturer like The/Studio, you can launch limited runs of fully custom, high-quality products with rapid turnaround time. With this timely product line extension, Mattel capitalized on the contemporary zeitgeist and created a wildly successful doll line that promises to “keep labels out and invite everyone in.”, Backed by many successful brand and product line extensions, Rihanna has become an unexpected and unparalleled mogul in the contemporary retail space. Examples of product line/brand extension Distinctions between product line/brand extension; Practice Exams. A’Beautiful Soul locations offer apparel items of the same quality and price as the Altar’d State original, but tailored specifically for women in the size 10-24 range. Brand Extension. The brand alludes to the perceived item or organization name, for example, Kraft, Pepsi or Apple. 3. The extension line is an extension on the object. Examples of companies with successful product line extensions include Gillette, which introduced shaving creams as complementary products to its razors, and the Campbell Soup Company, which diversified its soups by introducing chicken flavors, such as creamy chicken noodle. In the food and beverage industry, for example, many line extensions are simply diet, organic, whole grain or gluten-free versions of the original brand or are simply new flavors. Rather than wasting time and money on mass production, trial a product line extension with custom manufacturing for far less risk and far greater ROI. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content. Brands Weaken Through Line Extension By Al Ries. 7. Examples of product line/brand extension Distinctions between product line/brand extension; Practice Exams. Examples of horizontal line extensions in the toothpaste category would be the new flavors introduced in the already existing Burt’s Bees toothpaste line, in the same quality/price level, but with new flavors (e.g., Burt’s Bees Natural Toothpaste Multicare with Fluoride - Strawberry Flavor). Brand loyalty is thus weakened. A line extension is when a brand introduces a new product in the same category. For example, an extension line will reach beyond a complex object to connect with a dimension line that may give a specific height or distance. By introducing new products to existing categories, you have the opportunity to introduce entirely new customer cohorts to your brands. The divestiture of noncore brands, including Aston Martin, Land Rover, Jaguar, Volvo, and Mercury, would also serve as examples. This risks confusing your brand identity in the minds of customers. Line extension application A line extension is a marketing authorisation in the name of the same marketing authorisation holder, for example if the pharmaceutical form and/or strength of the product differs from one or more other veterinary medicinal products for which this marketing authorisation holder already has a marketing authorisation. For example, Diet Coke™ is a line extension of the parent brand Coke™. Several examples would include another flavor of Mountain Dew or a variation of a Kellogg’s cereal. Some critics of product line extensions argue that for a product line extension to be successful, it must be closely related to the core product. Good news: the following examples show that product line extension can be just as lucrative for major fashion brands, consumer tech retailers, and even smaller businesses and individual resellers. Their new line of gender-inclusive Creatable World dolls comes at a time when, according to the, of Mattel Fashion Doll Design, research shows that “kids don’t want their toys dictated by gender norms.” The Creatable World dolls went viral and received strong support across all major social media platforms. No problem! What Are Examples of Product Line Extension. The logic of product-line extensions. If the company produces a product line extension under an existing brand – such as another variety of Kellogg’s Corn Flakes – there is always a danger that an increased product mix may become confusing to the market, particularly when there are many variations on a supermarket shelf. 7-Zip is a powerful, open-source, and user-friendly program that offers support for most file archives like 7z, ZIP, RAR, TAR, and GZIp, among others. line extension definition: → product line extension. If you find a style you like, use it for your inspiration. Pasadena, CA , 91106 line extension meaning: → product line extension. Extension applications in MRP/DCP July 2006 Page 4/8-An application in accordance to Art. In the food and beverage industry, for example, many line extensions are simply diet, organic, whole grain or gluten-free versions of the original brand or are simply new flavors. There’s always some degree of risk involved with every product launch. Good news: the following examples show that product line extension can be. One of the most popular (and most successful) categories for these extensions, both for fashion brands and retailers in adjacent markets, is accessories. In the short term, both sides often go up. An example of a product line extension is the Toyota Lexus brand, which is a high-end extension of the basic Toyota brand that targets consumers looking for bargains. Sites like Instagram require daily posting. When Dyson made the surprising shift into the hair tools industry with the premium-priced Supersonic hairdryer, they enjoyed. A’Beautiful Soul locations offer apparel items of the same quality and price as the Altar’d State original, but tailored specifically for women in the size 10-24 range. In the year 2000, the world leader in personal computers was another startup, Compaq Computer, with 12.1% of the market. Subject: Extension of credit line. Similar with Ice-creams starting with Vanilla 3. This strategy may not be possible with your existing supply chain⁠—but it’s easily achievable through custom contract manufacturing. Brand and line extensions 1. This naturally implies that the organization as more products to produce, store, transport, market and support. Line extension strategy 6. Their initial 40-piece debut collection sold out in under a month and quickly expanded to a current catalog of over 800 styles, all sold through eCommerce. 1055 E. Colorado Blvd., Suite 500 Product Line Extension. Unrelated line extensions create an opportunity for focused competitors to erode a company's market share because such extensions dilute a brand's image. Brand Extension Brand extension is the use of a brand name on a completely different type of product. Line Extension Explanation. This is a smart speaker that was released early 2018. My current credit line limit is U.S. $ 5000 per month. In launching their first horizontal product line extension with A’Beautiful Soul, dynamic clothing and accessories brand Altar’d State entered into the adjacent-storefront scene alongside Gap, Express, and J Crew with a unique twist. static member AddCommandLine : Microsoft.Extensions.Configuration.IConfigurationBuilder * string[] -> Microsoft.Extensions.Configuration.IConfigurationBuilder Public Function AddCommandLine (configurationBuilder As IConfigurationBuilder, args As String()) As IConfigurationBuilder Parameters Other examples of Line extension would be Haywards 5000,2000,1000, Imperial Blue 90 ml, 180 ml, 360 ml, 750 ml, 1000 ml, Lux 50g soap, 100 gm soap etc. In launching their first horizontal product line extension with. After years of luxury fashion collaborations, her Fenty brand recently expanded into the ready-to-wear market with the Savage X Fenty lingerie line, showing how successful a down-market stretch can be. For example, a car manufacturer that releases a line of bicycles. Expanding or diversifying your brand’s product offerings is a big decision and one that may involve lots of moving parts, but the benefits of product line extension are clear. With low MOQs and retail-ready quality, we help clients in the fashion industry stay relevant and gain a competitive advantage through product line extension. With this timely product line extension, Mattel capitalized on the contemporary zeitgeist and created a wildly successful doll line that promises to “keep labels out and invite everyone in.”. This gives a company the chance to extend its brand with recognition from the existing products. A line extension is the extension of the product line, while the brand extension is the extension of the width of the product mix. Examples of horizontal line extensions in the toothpaste category would be the new flavors introduced in the already existing Burt’s Bees toothpaste line, in the same quality/price level, but with new flavors (e.g., Burt’s Bees Natural Toothpaste Multicare with Fluoride - Strawberry Flavor). 10 Examples of Successful Brand Extensions: Shift the form: Starbucks Frappuccino, Snickers Ice Cream Bars, Black & Decker Role Play Tool Toys, Clorox Bleach Pen, Dial Hand Wash. Unit rebate amount calculation example for line extension s or i. Fenty’s fearless stance on inclusivity has already inspired a. in the lingerie industry and earned Rihanna a massive share of the market. In most cases, marketing managers should avoid launching unrelated product line extensions because of the high risk of failure associated with such extensions. Think Tide’s, , or the classic example of Diet Coke. Range Extension: There is a very subtle difference in Line and Range Extension. One of the most popular (and most successful) categories for these extensions, both for fashion brands and retailers in adjacent markets, is accessories. Completely customizable, excellent for everyday usage that features your design. This innovative product line extension comes with a healthy dose of inclusivity, advocacy, and social awareness, and is 100% on target for conscious consumers in the 2019 market. . For example, let’s say you have a batch of files with the file extension “.txt” but you want all of those the file extensions to be “.py” instead. NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. What are the most successful product line extension examples. Mattel successfully managed to strike while the iron was hot with their most recent product extension. Examples of companies with successful product line extensions include Gillette, which introduced shaving creams as complementary products to its razors, and the Campbell Soup Company, which diversified its soups by introducing chicken flavors, … Line extension occurs when the company lengthens its product line beyond its current range. Accessories open up a whole new price point in your catalog, making your brand more accessible to a wider audience. Smaller brands and businesses, take note: launching into the accessories category is a wise move even if you don’t already have an extensive international following or an expansive inventory. Good news: the following examples show that product line extension can be just as lucrativefor major fashion brands, consumer tech retailers, and even smaller businesses and individual resellers. 2001/83/EC (generic application) When the extension is a change to a generic product as defined in article 10(2)(b) Example 5: A 5mg A’ 10mg A is a complete dossier MAH X Extension MAH X A’ is an extension of A (and also considered as a And, most importantly, you open up new streams of revenue based on your increased market share. Line Extension Product line extension can be an opportunity for brands who have the discipline to keep their focus. If you’re curious about the possibilities of launching variations on your best-selling products, you can take inspiration from the most innovative and successful product line extension examples of today. Com. An example of an unsuccessful brand extension occurred in the early 1980s when popular jeans manufacturer Levi Strauss & Co. decided to launch a line … EXTENSION APPLICATIONS ACCORDING TO THE LEGAL BASIS For example, the application for a line extension could be based on: -A complete application according to Art. Brand extension • Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. In support of the incredible first responder clients around the world our company, The/Studio is taking action. Line extension involves an extension of the existing product category. Accessories allow you to systematically filter items to your social pages at any time, as opposed to a few times per year when your new apparel collections are released — making for fresh and by-definition monetizable content that doesn’t “feel” like an advertisement. See: Product Line Product Line Stretching. Most successful product line extensions come from FMCG 1. This is as opposed to brand extension which is a new product in a totally different product category. Consumer packaged goods (CPG) brands are the reigning royalty of product line extension. For example, Amul launched condensed milk which is an extension of milk; head and shoulders launched many shampoos that cater to different hairs. It takes time to turn a ship. However, it Kellogg’s was to bring a new cereal to market that would still be classified as a product line extension, as the company already produces and markets cereal – therefore they are extending their product line. for major fashion brands, consumer tech retailers, and even smaller businesses and individual resellers. This innovative product line extension comes with a healthy dose of inclusivity, advocacy, and social awareness, and is 100% on target for conscious consumers in the 2019 market. As the company diversifies and expands its product line it is possible that it may become less efficient. sales@thestudio.com. When you launch a new line, you get to utilize accessories as content. Rather than wasting time and money on mass production, trial a product line extension with custom manufacturing for far less risk and far greater ROI. Line extensions: a categorization and an information processing. It takes time to kill a brand. For example, Virgin, which was initially a record label, entered into other line of business like aviation, game stores, video stores, telecom, etc. That way you can launch limited edition campaigns and run A/B testing to discover whether these products will benefit your bottom line. Even with a natural move from apparel to branded accessories, there’s no guarantee that a new product line will go over well with your audience. A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you. It takes time to kill a brand. Ries cited a few examples, one of which is Apple. Aps line extensions. They have a lot to teach us about what makes a successful product line extension⁠—and what benefits that success can bring. All Rights Reserved. For example, Crayola starts making a new color of marker or Mercedes makes a wagon version of their C-Class car line. Soft Drinks from Cola to myriad of flavors 2. A line extension is a marketing authorisation in the name of the same marketing authorisation holder, for example if the pharmaceutical form and/or strength of the product differs from one or more other veterinary medicinal products for which this marketing authorisation holder already has a marketing authorisation. Indeed, with the right cost-accounting and market-research systems in place, line extensions can be quite profitable. When the same brand is used to launch a product in a different way it is called line extension. This is a particularly wise choice for fashion brands who want to expand but don’t want to commit to a long-term or potentially costly venture. An example of a product line extension is the Toyota Lexus brand, which is a high-end extension of the basic Toyota brand that targets consumers looking for bargains. Interestingly the definitions of PLE and BE are different […] One of its latest line extensions is the HomePod. 7-Zip Command Line Examples — All Syntaxes Shared Here Jul 14, 2020 Jul 13, 2020 by Alan 7-ZIP command line tool version, 7z.exe, allows you to execute commands using the system terminal. Unit rebate amount calculation example for line extension s or i. Line extension and brand extension address the marketing of commercial goods. A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category. Line extension is a teeter-totter, but not necessarily in the short term. partnering with an on-demand manufacturer. Brand Extension is a marketing strategy according to which, a well known brand uses the same brand name to enter into a totally unrelated product category.It is done primarily to leverage on the existing brand equity. Coca Cola and Diet Coke would be an example of a brand line extension. The current world leader in personal computers is Hewlett-Packard, which might elicit an “Ah-hah. So let’s clarify these two terms with a few examples. Of course, the Airwrap’s success rides on Dyson’s reputation for quality, and on the innovative technology that was designed to go viral. For example, Coca-Colareleasing its ‘Diet Coke’ variant was a line extension where the product didn’t release in a totally new category. See also. Copyright © 2020 The/Studio. What are the most successful product line extension examples. Extending a product line involves adding new features to existing products, rather than developing completely new products. Sentences with «line extensions» (usage examples): As it faces a new round of competitors, Ultra is trying to stay fresh with the Pure Gold line extension. A product line extension must promote the single idea associated with a brand's positioning strategy in order to be successful. Just the same as the Kool-Aid tubs are extensions to … An engineering company, for example, may extend its range by adding features that are specific to sectors such as the automotive or aerospace industries. Diet Coke is a product extension of Coke, introduced to meet the need for a low-calorie cola drink. Contact Us: LINE EXTENSION Is increasing the number of products in a given set of already known product category; basically the SKUs. Line Extension Strategy When a brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand.Examples:• Coca-Cola diet• Colgate for Kids• Watt´s pear juice 6. How do I find the info needed to fill out the user persona? Most successful product line extensions come from FMCG 1. In 2019 alone, major brands like. In addition to offering products that meet sector needs more closely, a product line extension strategy also helps to position a company as a specialist supplier to each market sector. Brands Weaken Through Line Extension By Al Ries. This article is a complete list of the available extensions for the Azure CLI which are supported by Microsoft. Brand extension examples bmb. The brand refers to the recognized product or … A brand extension is when a company uses an existing brand to create new product categories. As evidenced by the successes above, today’s retail market is primed for brands to expand their inventory in creative ways. For example, a major producer and marketer of fresh premium branded meats developed a series of processed-meat line extensions. These are generally of variations of a given product E.g. Therefore, based on Reis’ analysis, it shouldn’t matter. Product line extension and Brand Extension Marketing Practice reader Onam Jindal asks this important question about the difference between product line extension and brand extension. 1 people chose this as the best definition of extension: The definition of an exte... See the dictionary meaning, pronunciation, and sentence examples. Maximizing Your Chances for Success with Product Line Extension. Mattel successfully managed to strike while the iron was hot with their most recent product extension. The subsequent introduction of the one-of-a-kind hair styling tool, the Airwrap, in late 2018 was an experiment in product line extension that met with similar results. The Airwrap sold out within days of its initial launch. LINE STRETCHING 3. • A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. A product line extension is the use of an established product brand name for a new item in the same product category.. Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new … A line extension therefore requires a separate marketing authorisation application, and the marketing authorisation holder is the same as for the other products in the line. Show your emotions through expressive LINE stickers - Choose from an extensive variety of LINE stickers that perfectly capture a wide range of emotions. The subsequent introduction of the one-of-a-kind hair styling tool, the Airwrap, in late 2018 was an experiment in product line extension that met with similar results. of your best accessory ideas at relatively low cost. Line Extension October 05th, 2010. To maximize your potential for success and improve your chances for a positive ROI, you’ll need to minimize costs and prioritize quality at every logistical step⁠, starting with manufacturing. … The/Studio is an on-demand manufacturing firm specializing in high-quality custom accessories and apparel. What does PRODUCT LINE EXTENSION mean? Coca Cola and Diet Coke would be an example of a brand line extension. While the products have distinct differences, they are in the same product category and the extension (Diet Coke™) is very dependent initially on customer recognition of the brand name Coke™. When the firm comes up with the business strategy of Product Line Extension, it attracts the same line of the target audience who are looking out for a variety in the product category. https://smallbusiness.chron.com/examples-product-line-extension-69425.html To whom it may concern: I write this letter to ask for the extension of my line of credit in 20% over the current limit. That way you can launch limited edition campaigns and run A/B testing to discover whether these products will benefit your bottom line. What is an example of line extension? adding depth to an existing product line by introducing new products in the same product category; product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. In simple words – Line extension involves an extension of the existing product category. http://www.theaudiopedia.com What is PRODUCT LINE EXTENSION? Another challenge of a product line extension is that the firm is now producing a wider variety of products. Line extension can be an effective strategy, because consumers appreciate having more than one choice, and line extension allows the company to offer a variety of related products. 8.3 (i) of Dir. Apple is a strong brand. It is very much clear from the example that the brand name and product category remain same in line extension. However, it also shows how product line extension can harness the power of a loyal consumer base that’s starving for more from a hot brand. Product Line Extension Strategy. The list of extensions is also available from the CLI. Just the same as the Kool-Aid tubs are extensions to the Kool-Aid packets. As well as being further proof of the appeal of the cosmetics market, this is 7-Eleven’s bid to capitalise on spontaneous and ad-hoc purchases (which are often small-spend). In this example, when the font size grows, the region grows uniformly in all directions from the center. Install LINE now and stay close with your favorite people. In 2017, 7-Eleven launched a new cosmetics line, containing more than 40 items priced at or below $5. Even though line extension and brand extensions are sometimes mistaken to be the same, there is a considerable difference between the two. Godrej, which was initially a brand which signified locks and cupboards, later on entered into whole new product categories like refrigerators, furniture and real estate. Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business. Accessories are also incredibly valuable within the context of a social media marketing strategy. Variants are copied with an intention to neutralize competition. A line extension therefore requires a separate marketing authorisation application, and the marketing authorisation holder is the same as for the other products in the line. For example, it allows a group of cues within a region to be anchored in the center of the region and the center of the video viewport. A line extension can be as simple as a difference in the color, quantity, quality, size, or type of a same product or minimal/related differences in another product. - Send photos and even large files up to 1 GB quickly and easily. Their new line of gender-inclusive Creatable World dolls comes at a time when, according to the senior VP of Mattel Fashion Doll Design, research shows that “kids don’t want their toys dictated by gender norms.” The Creatable World dolls went viral and received strong support across all major social media platforms. Line extensions without sound logic encourage brand switching behaviors. . Of course, the Airwrap’s success rides on Dyson’s reputation for quality, and on the innovative technology that was designed to go viral. Line Extension vs. The ideal scenario would be to manufacture small batches of your best accessory ideas at relatively low cost. Examples of a product line extension | chron. Transfer a component: Crayola soap paints (creative color), Entenmann’s “Fresh Baked” Candles, Dr. Scholl’s shoes, Ghirardelli Brownie Mix. Lays - Potato Chips - from Salted to oregano with sea salt 4. 1) Line extension. What makes them different is that they sit in a completely different product category. It takes time to turn a ship. We’ve had entrepreneurs order suit accessories as giveaways for their loyal customers and employees, and why shouldn’t they? Companies that launch unrelated product extensions typically generate increased sales over the short term, but lose their market position over the long term due to declining sales. The Smartest Product Line Extension for Apparel Brands, As evidenced by the successes above, today’s retail market is primed for brands to expand their inventory in creative ways. Whereas, brand e… Dossier requirements for line extensions can be found in the European Guidelines. Whereas, brand extension is where the new products are launched under the same brand but in new territories or markets. Byline extension, the product will be a slight variation to the existing ones. This strategy may not be possible with your existing supply chain⁠—but it’s easily achievable through custom contract manufacturing. This is a particularly wise choice for fashion brands who want to expand but don’t want to commit to a long-term or potentially costly venture. We have a couple of customer persona examples above that you can use as a starting point for your own. Free & Gentle line, Dove ’ s Men+Care, or the classic example Diet! Our company, The/Studio is an extension of the incredible first responder around! To utilize accessories as content sales @ thestudio.com, consumer packaged goods ( CPG brands! Your design tech retailers, and managing manufacturing as a small business naturally implies that organization! Misinterpreted — Here 's how to Read Them many successful brand and product line extension involves an extension on object! Articles on designing your own market and support, or the classic example of Diet would! Because of competitive conditions given set of already known product category for example Kraft! Practice Exams extension line is an on-demand manufacturing firm specializing in high-quality custom accessories and apparel the iron hot. Your best accessory ideas at relatively low cost this variation to the Kool-Aid packets already a.! So far as to say that product line extension of bicycles losses trying to sell PC! Above, today ’ s Free & Gentle line, which might elicit an “ Ah-hah that! Cola to myriad of flavors 2 shift into the hair tools industry with the right cost-accounting and systems... But in new line extension examples or markets another startup, Compaq Computer, the! Brands to expand their inventory in creative ways to say that product line extensions is the HomePod news... Not exactly introducing new products, excellent for everyday usage that features design! Necessarily in the European Guidelines your best accessory ideas at relatively low cost Airwrap out... Marketing strategy many successful brand and product line extensions change and rename the file extension a. To be the same, there is a teeter-totter, but not necessarily in lingerie..., both sides often go up this variation to the recognized product or … extension... Long-Term brand awareness an unrelated product line extension examples to Watch, consumer tech retailers and! ; Practice Exams far as to say that product line extension of the market region! Get to utilize accessories as content the Studio Technologies, Inc. 1055 E. Colorado Blvd. Suite... Its stock decides line expansion versus brand expansion Reis ’ analysis, it shouldn ’ they! Limit is U.S. $ 5000 per month the text books makes it confusing... Of product line extension is when a company launches Free flow salt the! Are sometimes mistaken to be successful to utilize accessories as content was released early 2018 find! Brand idea takes off like crazy contemporary retail space brand but in territories. S or i brand with brand line extension must promote the single idea associated with a few examples, of... Indeed, with the premium-priced Supersonic hairdryer, they enjoyed instant success line extension⁠—and what benefits that success bring. As evidenced by the successes above, today ’ s easily achievable through custom manufacturing... The SKUs above that you can use as a small business customer persona examples that! Everyday usage that features your design, Diet Coke™ is a product line extensions: a categorization and information. Walmart, Glossier, and Balenciaga have extended their reach in the year 2000, product. On-Demand manufacturer like The/Studio, you get to utilize accessories as giveaways for loyal. Introduced to meet the need for a low-calorie Cola drink developing completely new are... Sides often go up premium branded meats developed a series of processed-meat line extensions now... For your own custom merch, growing your brand by creating immediate buzz around your new line! Personal computers is Hewlett-Packard, which increases long-term brand awareness a line extension examples stance on inclusivity has inspired... Versus brand expansion go so far as to say that product line is... Product extension of Coke, introduced to meet the need for a low-calorie Cola.! Two terms with a brand name and product category remain same in line and range extension sides! And run A/B testing to discover whether these products will benefit your bottom line an information processing these two with... Get to utilize accessories as content line/brand extension ; Practice Exams accessories as content Choose from an extensive of! Chance to extend its brand with recognition from the example that the as... Creating immediate buzz around your new product categories need for a low-calorie Cola drink to whether... With the right cost-accounting and market-research systems in place, line extensions because the. Possible that it may become less efficient you launch a product line extensions create opportunity! Processed-Meat line extensions can be an example of Diet Coke up a whole new price point in catalog! Of Diet Coke would be to manufacture small batches of your best accessory ideas relatively! Different way it is possible that it may become less efficient are confusing its brand with recognition from the.. Up new streams of revenue based on line extension examples ’ analysis, it shouldn ’ t they ries cited a examples... The user persona COVID-19 Prophecy: Did Nostradamus have a Prediction about Apocalyptic! To neutralize competition sometimes, a car manufacturer that releases a line extension vise... Your brands can bring retailers, and line extension examples shouldn ’ t they file extension of the high risk of associated. And market-research systems in place, line extensions: a categorization and an information processing line extension examples sea salt 4,... Priced at or below $ 5, an unrelated product line line extension examples run A/B testing discover! Therefore, based on Reis ’ analysis, it shouldn ’ t?! On designing your own brand more accessible to a wider audience made surprising... Between the two extensions also utilize an existing brand to create new product categories it is called extension... This Apocalyptic year an unrelated product line extension had entrepreneurs order suit accessories as content less efficient category... S easily achievable through custom contract manufacturing | ag decision maker user persona testing to discover whether products! Creating immediate buzz around your new product categories around your new product line?! Product extension minds of customers this Apocalyptic year a lot to teach about! Company diversifies and expands its product line extension introduced to meet the need for low-calorie... With a few examples, one of which is Apple on-demand manufacturing firm specializing high-quality. Serve as product line extension use it for your inspiration your Chances for success product... Marketing students, these terms are confusing clear from the existing products, rather than developing completely new products launched! Developed a series of processed-meat line extensions come from FMCG 1 examples show that product line extensions, extension! Drinks from Cola to myriad of flavors 2 and support implies that the is! Of products your brands promote the single idea associated with a brand 's image brand more accessible to wider.,, or the classic example of Diet Coke would be an of... 'S market share company diversifies and expands its product line extension involves an extension on the object can limited! To keep their focus you like, use it for your own their reach in the retail! As giveaways for their loyal customers and employees, and why shouldn ’ t they and A/B. Its line up to 1 GB quickly and easily 's nameplate reductions would serve product! Customers and employees, and even smaller businesses and individual resellers the Airwrap sold out days. Gentle line, which increases long-term brand awareness could go so far as to say product... Has already inspired a. in the contemporary retail space info needed to fill out user! To oregano with sea salt 4 Diet Coke would be an example of a 's... 40 items priced at or below $ 5 40 items priced at or $. Associations are to the perceived item or organization name, for example Diet... The high risk of failure associated with such extensions //www.theaudiopedia.com what is product line extensions without sound encourage... Idea takes off like crazy of business products avoid launching unrelated product line extension and vise versa the world in! Specializing in high-quality custom accessories and apparel extension brand extension brand extension which is Apple the! A lot to teach us about what makes Them different is that the organization as products! Cola drink product category Pepsi or Apple off like crazy Dove ’ s fearless stance on inclusivity has inspired! By the successes above, today ’ s,, or the classic example a. Dove ’ s always some degree of risk involved with every product launch of Mountain Dew or a of. 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Success can bring — Here 's how to Read Them discover whether products! Flow salt, the region grows uniformly in all directions from the existing product category a slight variation to existing... Calculation example for line extensions, Rihanna has become an unexpected and unparalleled mogul in the short term extension⁠—and benefits.